Search Engine Marketing
Search Engine Marketing (SEM) is the method used to get you the highest Search Engine rankings possible. We offer aggressive SEM packages to get you on page one. Our clients have seen the benefits of investing in our online promotion packages: significant and sustained increases in online traffic and bookings.
SEM TUNE-UP
Does your website need Google Analytics™, Google Webmaster Tools™ and other new SEM technologies added to your website? Our SEM Tune-Up package will take care of these items and more to increase your site's placement.
Before we perform the setup and installation of the tools mentioned, we will meet with you online in order to learn as much about your business as possible. After completing our initial Tune-Up, we'll meet again to outline everything we've done, and provide you with a list of "next steps" we recommend that you take in order to optimize your success.
Throughout the year we will review your Google Webmaster Tools™ and Google Analytics™ accounts to find ways to better increase your site's placement with Search Engines.
SEM SITE MANAGEMENT
When you are striving to improve your online visibility, this is the package for you. We perform monthly updates to your website to help keep its placement with search engines. By conducting a weekly review of your Google Analytics™ and Google Webmaster Tools™ stats, we can see how well your website is ranking with Search Engines, and what strategies to implement in move your site up in placement. We meet with you online quarterly to discuss your site's placement, the work we have performed, and how to keep your property as busy as possible.
Some of the features in our SEM Site Management package include:
- Monthly keyword density updates to your site's copy, titles and meta details.
- Claiming and updating your Google Places™ business listing.
- Registering your site with Google Webmaster Tools™ and reviewing it for Search Query and click-through rate optimization.
- Setup of a Robots.txt file which tells Google and other search engines which pages to index (and not index) on your website.
- Setup of a Google Site Map for your website (and blog if you have one), to tell Google about each page of your site.
- Optimizing website images.
- Setting up full ROI Tracking with your online calendar. (Level of tracking dependent on your Booking Engine).
As the major search engines introduce new marketing features we will implement those that benefit your marketing plan and website.
SEM TOTAL MANAGEMENT
Our most aggressive program to raise your Search Engine Ranking. With SEM Total Management, we handle all aspects of your online marketing. We will perform monthly updates to improve your site's organic placement, plus we'll work on your property's brand across the Web. We'll meet online or by phone monthly to discuss your site's placement and discuss additional ways to increase your business's bottom line.
You get all the features of SEM Site Management plus:
- A scheduled 30-minute monthly phone appointment to discuss your internet marketing plan.
- Monthly bidding on your Bedandbreakfast.com "Featured Inn" and "Inn of the Month" placement.
- Monthly review of Google Analytics™ to determine trends and marketing actions to take.
- Review your ROI to find ways to improve your bottom line.
- One search engine optimization blog post per month.
- Review of your referral sites for change trends.
- Review your directory listings.
- Heat Mapping on your website to track user experience.
- Launch reminders for running your seasonal promotions.
- Setup of Google Places™ tags.
- Strategic link finding and building.
As the major search engines introduce new marketing features we will implement those that benefit your marketing plan and website.
ADDITIONAL SEM OPTIONS
Pay-Per-Click Management - Running ads with Google Adwords™ gives your website the potential of appearing at the top of page one for keywords you are targeting. InsideOut is a Google Adwords Certified Partner and our account specialists know how to set up a Google Adwords account that will bring you the highest return on your investment.
In addition, we are experienced at setting up and managing Microsoft adCenter advertising campaigns, for your pay-per-click account. With each account, we set up ROI tracking in order for you to see exactly where every reservation is coming from. We monitor your account weekly to watch trends, adjust bids and set up seasonal ads if applicable.
Marketing Consultation - Four hours of one-on-one consultation with an SEM Account Specialist. This is the perfect solution if you need advice from an expert. Consult with us about:
- Search Engine Optimization
- Website Usability
- Google Analytics™
- One-on-one WordPress training
- Any other topic related to SEM
Creative Services - Each month we will craft four blog posts fully optimized for search engines. Our posts will be developed to significantly increase your site's placement for terms that are important for your business. You may work directly with our blog writers so each post reflects the spirit and goals of your business. Creative Services is only offered to clients using our SEM Site Management or SEM Total Management services.
WHITE HAT ONLY
We perform only "white-hat" promotions strategies and techniques, thereby protecting you from unscrupulous forms of promotion that harm your ranking with search engines, and can contribute to your website being "blacklisted."
NOTE
You must have your site hosted through InsideOut Solutions to use any marketing package. Promotion time cannot be converted to cover the costs of updates to your site. Credit card payment is required for all marketing packages. All marketing packages are for one year. Your second year will auto-renew and can then be discontinued at any time.
